Javierlative

360 · Frame of mine

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Workflow

Fork in the road

· I'm an in-house candidate with unique skill set and experience Iterating customer / message fit in 360º purpose-driven campaigns:


Workforce

· I'm an outsource contractor applying double-diamond design process model Bringing 4 types of returns on Lifecycle Marketing Management:


1st · ROA > Returns On Activation

1 · Finding data-driven insights
2 · Digging deep into research
3 · Discovering how to solve the problem

2nd · ROO > Returns On Optimization

1 · Shaping opportunity areas
2 · Fine-tuning the design brief
3 · Defining the area to focus upon

3rd · ROE > Returns On Engagement

1 · Ideating concept execution
2 · Seeking for answers and inspiration
3 · Developing sharped actions

4th · ROTI > Returns On Time Invested

1 · Testing the right things
2 · Improving things right
3 · Delivering positive change

Method
Deliverables

Time is money

Paid, earned, shared and owned media. My effective lead generation tools, optimized for your needs


Investment

Composing
experience with

+250

> STILLS ·
  • Promotional posters
  • Brochures
  • Logos & signage
  • Merchandising
  • Collaterals
  • Decoration walls
More to SEE ·

Rendering
experience with

+1k

> MOTION ·
  • Headers
  • Collages
  • Spots
  • Promos
  • Credits crawl
  • Videoclips
More to PLAY ·

Coding
experience with

+15k

> ONLINE ·
  • Social media posts
  • Landing pages
  • Newsletters
  • Websites
  • Responsive forms
  • Online shops
More to CLICK ·
Top brands

Shape up or ship out

Engaged best customers with marketing strategies: Above-The-Line (ATL) & Below-The-Line (BTL)


Engagement
Marriott

MALTA, 2020

Marriott

[HIRED] Hotel & Spa. Le Meridien refurbishment. €30 mill. 301 rooms, 13 floors. 220 staff. 120h online training. 6 months. 40 HOD daily comms

Pre-Opening Staff
Samsung

MALTA, 2020

Samsung

[WORK FOR HIRE] Valletta Forum 2020. Marriott headquarter. 3000 delegates worldwide. 11 days. Check-ins / Check-outs

Front Office Helpdesk
Metz

LUXEMBOURG, 2019

METZ Hospital

[WORK FOR HIRE] Anesthesia dep. E-learning production. 70', 3 courses. 150 atendees. 2 months. Recorded and mastered all-in-one

Media Representative
Zara

MALTA, 2018

ZARA

[HIRED] Inditex biggest shop in Europe. 200 m2, 7 floors. 120 staff. 100h training. 8 months. Supported Woman, TRF, Kids, Man and Home shop floors

Pre-Opening Staff
Kellogg's

SPAIN, 2017

Kellogg's

[WORK FOR HIRE] Southern EU La Casita. 10 hosts, 200 attendees. 1 day. 4 different LEGO workshops and event's photos

Workshop Staff
Red Cross

SPAIN, 2016

Red Cross

[WORK FOR HIRE] Follow the red theat. Youth Employment Campaign. 5 hosts. 15 attendees. 4 weeks. Delivered workshop and interviews

Media Representative
Campus Party

NETHERLANDS, 2016

Campus Party

[HIRED] CPEU4 Utrecht. Jaarbeurs. Hackathon winning team. 50 hosts, 15k attendees. 5 days. Supported IT and Helpdesk teams

Event Staff
Decathlon

SPAIN, 2015

Decathlon

[WORK FOR HIRE] Golf Court Meeting. 3 hosts, 25 shop directors. 1 day. 4 different coaching workshops and photos

Workshop Staff
Campus Party

GERMANY, 2014

Campus Party

[HIRED] CPEU2 Berlin. Tempelhof airport. 30 hosts, 8k attendees. 5 days. Supported A/V team, same day edition 90" promos

Event Staff
Here I am

Cut to the chase

Market profitability & customer / message fit


WEB TRAFFIC & LEAD GENERATION

DISCOVER

1 · ACKNOWLEDGED STRATEGY > North Star metric

Coherence

Collecting a clear visual identity, defined verbiage and ideally, the company's behaviour. That's the strategy to make a robust campaign, embracing coherence.


STAKEHOLDERS & OUTREACH

DEFINE

2 · ORIENTED ORGANIZATION > Sense of purpose

Creativity

Choosing creativity as the way to coordinate our first impressions and emotions. Most users, potencial buyers and prescriptors will love it. Let's embrace values!


RETENTION & LOYALTY

DEVELOP

3 · STREAMLINED PRODUCTION > Content delivery

Actions

Creating seamlessly integrated messages across multiple channels. The iteration process as the key to growth. Innovation is waiting for you!


After all, you'll get Returns On Time Invested (ROTI)

Testimonials

Two to tango

Best rewards are intangible. What you read is what I get. Some quality & quantity perfomance reviews


Activation

Check it out here:

All ears

Ball is in your court

Download CV ·

Thanks for your time invested here. Meet you soon!

Contact

San Giljan / Malta
+356 7933 3026
all.ears@javierlative.com