Validating MESSAGE / Customer fit
KNOW-HOW ·Finding DATA-DRIVEN insights
TOP BRANDS ·Shaping OPPORTUNITY areas
SHOWCASE ·Ideating CONCEPT execution
TESTIMONIALS ·
· I'm an in-house candidate with unique skill set and experience Iterating customer / message fit in 360º purpose-driven campaigns:
· I'm an outsource contractor applying double-diamond design process model Bringing 4 types of returns on Lifecycle Marketing Management:
1st · ROA > Returns On Activation
1 · Finding data-driven insights
2 · Digging deep into research
3 · Discovering how to solve the problem
2nd · ROO > Returns On Optimization
1 · Shaping opportunity areas
2 · Fine-tuning the design brief
3 · Defining the area to focus upon
3rd · ROE > Returns On Engagement
1 · Ideating concept execution
2 · Seeking for answers and inspiration
3 · Developing sharped actions
4th · ROTI > Returns On Time Invested
1 · Testing the right things
2 · Improving things right
3 · Delivering positive change
Paid, earned, shared and owned media. My effective lead generation tools, optimized for your needs
Engaged best customers with marketing strategies: Above-The-Line (ATL) & Below-The-Line (BTL)
Market profitability & customer / message fit
1 · ACKNOWLEDGED STRATEGY > North Star metric
Collecting a clear visual identity, defined verbiage and ideally, the company's behaviour. That's the strategy to make a robust campaign, embracing coherence.
2 · ORIENTED ORGANIZATION > Sense of purpose
Choosing creativity as the way to coordinate our first impressions and emotions. Most users, potencial buyers and prescriptors will love it. Let's embrace values!
3 · STREAMLINED PRODUCTION > Content delivery
Creating seamlessly integrated messages across multiple channels. The iteration process as the key to growth. Innovation is waiting for you!
After all, you'll get Returns On Time Invested (ROTI)
Best rewards are intangible. What you read is what I get. Some quality & quantity perfomance reviews
Check it out here:
Thanks to Javier I've realised how versatile my project was. In coordination with our client and two departments, we developed three e-learning courses
Javier is a chameleon assuming any role that I've assigned for. No matter if he need to be a teacher, an assistant or a live media producer, at the end of the day he managed it smoothly
I saw the passion and enthusiasm that Javier brought me to the table. All days with a positive and constructive attitude. He engaged easily with people and our staff!
Javier is an expert at landing ideas using brilliant techniques. The information just flows easily with him, helping me out to fill client's requirements. His dynamic workshops use to highlight core brand values
All of a sudden, content is king. An offline & online sovereign ready to be conquered wisely
